Should Labor Use Commercial “News?”
The answer is “yes,” but there are powerful caveats.
Why Do Unions Tend to Avoid Commercial Media?
American law protects a union’s right to communicate fully and openly with their members. Unions can even publish their candidate recommendations – but only to their members. Unions have to be much more careful when talking to any audience that may include people who are not their members. Some unions don’t talk to them at all.
For unions, there are good reasons to avoid the commercial media. The laws are stacked against us, and the “news” sources virtually all belong to giant corporations who are, after all, our worst enemies. Try Googling “Who owns America’s news?”
And you will find that it’s 15 billionaires in 6 mega corporations. Every one of them would fight to the death to keep their own employees and those of their corporate advertisers from organizing.
“Just 37 years ago, there were 50 companies in charge of most American media. Now, 90% of the media in the United States is controlled by just six corporations: AT&T, CBS, Comcast, Disney, Newscorp and Viacom”
Economics and Foreign Policy
Our “news” is most shamefully dishonest when it comes to economic and foreign policy news. They literally sing from the exact same hymnbook, and that hymnbook is written by corporations with no input from working families. One would like to exclude “public” media such as NPR or the BCC, but it would be a mistake. Compare any news item on the economy or on foreign policy over the full spectrum of what is available. Even the phrasing is practically identical!
Exceptions like the all-volunteer community radio station KNON in Dallas are so small as to be almost negligible. The hour-long talk show, “Workers Beat,” which I have proudly hosted for decades, is the only worker-friendly program on the Texas airwaves and one of only 3 or 4 in the entire South!
When labor takes actions big enough to affect the economy, we sometimes get news coverage. But the bosses’ “other side” version generally gets more.
Consider the Vietnam War
In the 1960s, tiny newspapers sprang up with the truth about the war in Vietnam. While the commercial media went on, as they always do on foreign policy questions, raving about the wonderful work that America was doing in Southeast Asia. tiny newspapers like “Space City News,” “Abraxis,” and “Mockingbird” (I worked on Mockingbird) in Houston and many cities were publishing actual accounts from soldiers’ letters.
Consider the pacifists. They carried out dramatic anti-war actions time and again, but could not get favorable news coverage anywhere except in the “underground” press. Singer Joan Baez was arrested almost daily for trying to stop young men from going overseas. Her commercial news coverage consisted of being denigrated as “Joannie Phoney” in one of the most popular comic strips.
The truth, years later, giant demonstrations and the underground press eventually eroded the truth through. After that, it wasn’t the glorified accounts of Vietnam’s battlefields that swayed the public. It was the scenes of coffins and body bags landing at American airports. Since Vietnam, America has preferred to fight its wars with machines and proxy combatants. Journalists are vetted and “embedded” by the military.
Does my condemnation mean that all commercial “news” must be disregarded as untruthful? Certainly not. Corporate bosses insist that their commercial journalists be scrupulously honest on all the smaller issues, the better to fool us on the big ones.
Public Actions Can Get Good News Coverage
Even though giant corporations monopolize virtually everything we read, hear, or see, democracy still gives us opportunities. The American people believe in democracy and think they have it, even in their news sources. The print trades that once ran the great newspapers may have been broken years ago, but journalists are now joining writers’ unions, especially The Writers Guild formed by the Communication Workers of America. The internet and social media may be spreading innumerable lies, but truth also finds it accessible – and commercial news sources are made wary. More than anything else, handy mobile phones give Americans access to friends and sources they can trust.
The larger and more public our actions are, the more likely they are to get honest coverage. The better that our news conferences and news releases are, the more likely they are to be covered accurately. The more adroitly we use quasi-democratic platforms like talk shows and letters-to-editors, the more likely we are to get our message out.
It is good to understand the corporate media with all its anti-labor proclivities, but it is even more important to take advantage of every possible avenue to reach working families with the truth. We can do that. More and more, we ARE doing it!
–Gene Lantz
I’m on KNON.org’s “Workers Beat” radio talk show every Saturday at 9AM Central time. My “Workers Beat Extra” podcasts are usually published on Wednesdays on KNON and Soundcloud. If you are curious about what I really think, check out my old personal web site.
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