Wear Solidarity Red on Thursdays

by Gene Lantz

One of the simplest and easiest things that labor leaders could do is to ask people to wear a certain color on a certain day of the week. The fact that they don’t do it and have never done it is the saddest evidence that we aren’t employing the simplest tactic for bringing union members and our allies together into an effective movement.

There are some obstacles, but they are technical and barely worth mentioning. They have to do with “what color” and “what day.” The first question is the easiest to answer because red has been the color of the workers’ movement since 1789.

My UAW local promotes wearing red on Wednesdays.” By giving away free red shirts during contract negotiations, we’ve increased participation. The AFT in Dallas promotes wearing red on the Thursdays when they go to school board meetings. Various unions promote a color and a day during times of great need such as during contract negotiations, but they choose color/date for contrast, not unity, and limit the whole idea to their particular members.

The only union with an effective program is the CWA, which promotes red on Thursdays since one of their members was killed on a picket line some years ago. Because CWA is big and because they have by far the most effective color/day program, I recommend that everybody adopt red on Thursdays, even if their union has another color or wears red on a different day. It’s not that hard to choose a color twice a week, and it doesn’t have to be a shirt.

If labor leaders are just too timid to pick a color and a day, I recommend that they run a short and cheap on-line survey of members. It wouldn’t be binding and wouldn’t even be scientific, but it would be a start and at least a formalistic indication that we intend to build a movement.

All the small stuff aside, the easiest thing would be to make a motion in every labor meeting that we ask all supporters to add wearing something red on Thursdays to their other clothing plans.